Copywriting Invoice Template

A free copywriting invoice template for freelance writers. Describe the work, let AI draft the line items, then download a professional PDF.

Loading editor…

What to Include on a Copywriting Invoice

A copywriting invoice should name each piece and its scope: "blog post: 7 questions to ask your accountant, 1,400 words, two revision rounds" is a line item a client approves without a second email. Word counts, deliverable names, and included revisions belong on the invoice, not just in the proposal.

Include your business details, the client's, a unique invoice number, the period or project covered, itemized pieces with rates, any rush fees, the total, and payment terms. For retainers, state the month covered and what the retainer included.

Common Copywriting Pricing Structures

Writers price by the word, the piece, the hour, or the month:

  • Per word: $0.10–$1.00 depending on specialty and research depth. Technical, financial, and healthcare writing sit at the top.
  • Per piece: blog posts $150–$800, sales pages $500–$3,000, email sequences $300–$1,500, website copy $100–$500 per page. Flat fees reward efficient writers.
  • Hourly: $50–$150/hour, best for editing, strategy, and work with unpredictable scope.
  • Retainers: a monthly deliverable bundle (for example, four posts and one newsletter) invoiced in advance at a modest bundle discount.

Whatever the model, cap included revisions at two rounds and bill further rounds hourly. Interviews, original research, and SEO briefs are separate line items, not free extras.

Tips for Getting Paid on Time

Steady cash flow keeps the business alive. A few habits make the difference:

  • Invoice half upfront on big projects. Sales pages and site rewrites get a 50% deposit. Blog retainers bill in advance monthly.
  • Deliver in stages. Outline, draft, final. Each stage approved is a stage that cannot be re-litigated at invoice time.
  • Watch the scope words. "Can you also take a quick pass at the homepage" is a new line item. Add it to the next invoice politely and immediately.
  • Use Net 15 with small clients. Net 30 exists for corporate AP departments. Small businesses can pay in two weeks.

Frequently Asked Questions

What should a copywriting invoice include?

Your business details, the client's, a unique invoice number, the period or project, each piece with its word count or scope and rate, included revision rounds, rush fees if any, the total, and payment terms. For retainers, state the month and the bundle it covered.

How much do freelance copywriters charge?

Per-word rates run $0.10–$1.00 depending on specialty. Common flat fees: blog posts $150–$800, sales pages $500–$3,000, email sequences $300–$1,500. Hourly work runs $50–$150. Specialized B2B, financial, and healthcare writers earn the top of each range.

Should copywriters charge per word or per project?

Per project, in most cases. Flat fees reward you for writing efficiently and are easier for clients to budget. Per-word pricing fits high-volume content work. Hourly fits editing and strategy. Many writers quote flat fees built on an internal hourly target.

Is there a free copywriting invoice template?

Yes. InvoiceCraft's copywriting template drafts line items from a plain-English description of the work, with realistic per-word, per-piece, and retainer pricing. Download the PDF free, no signup, no watermark.

Related Templates